Be You - Food Packaging Design

Beyou is the most exciting and disruptive health bar to hit the health food market this year. Its main target audience is ‘millennial women on the move’. Think active, vibrant, fun and social.

Beyou are enlisting a designer to provide them with a brand that will disrupt the health food market, whilst maintaining a fashionable aesthetic. It is important, when exploring your creative options, to enquire they express Beyou's quirky brand personality in both their identity and brand messaging.

Early brand success will be heavily dependent on social influencers, so the brand must be sharable and likeable. The initial marketing strategy is to give free samples to many of the industry's biggest healthcare influencers, and then use their imagery to lead any advertisement campaigns. The brand must feel like a fashion item; something that young women would want to share and buy. Think bright colours, expressive patterns, bold typography and clear brand messaging.